Global mobile gaming market

Pages : 185 | Category: | Publishers: Goldstein Research

Description

Global Mobile Gaming Market
Market Overview
With the initial launch of mobile game by Nokia back in 1997, mobile gaming industry has passed through various technological revolutions and now is a multibillion industry growing on the back of rising number of Smartphone users across the globe. With over 4 billion active mobile users around the world and advancement wireless technologies have made mobile devices and Smartphone operating systems the next frontier of digital gaming. Multi-functionality of smartphones and widespread across diverse user-base across the globe offers the huge opportunity for the mobile game companies to expand digital gaming phenomenon to mass audience.
Goldstein Research analyst forecast the global mobile gaming market to grow at a CAGR of 5.4% during the period 2016-2024. Further the market is likely to reach USD 56.2 billion by the end of forecast period.
Covered in this Global Mobile Gaming Market Report
The report covers the present ground scenario and the future growth prospects of the global gaming mobile gaming market for 2016-2024 along with the total revenue generated by mobile games in every region. We calculated the market size and revenue share on the basis of revenue generated from the number of games downloaded and purchased by mobile users across the globe.
Market Segmentation
By Operating System
• iOS
• Android
• Windows
Based on Devices
• Tablets
• Smartphones
By Game Genre
• Strategy
• Action/Adventure
• Puzzles
• RPG (Role Playing Game)
• Quizzes
• Educational
• Card Games
• Harvest Build
• Simulation
By Geography
• North America (US, Canada) Mobile Gaming Market
• Europe (UK, France, Italy, Germany, Spain, Hungary, Sweden, Russia, Poland and Rest of Europe) Mobile Gaming Market
• Middle East and Africa (GCC Countries, North Africa, South Africa and Rest of Middle East & Africa) Mobile Gaming Market
• Latin America (Brazil, Mexico and Rest of Latin America) Mobile Gaming Market
• Asia Pacific (China, Japan, India, Singapore, South Korea, Australia, New Zealand and Rest of Asia-Pacific) Mobile Gaming Market
Based on operating systems, android operating system is the dominating segment, accounted for around 65% market share in global mobile gaming market. Growing number of android based smartphones is the major factor that is driving the growth of android OS segment in global mobile gaming market.
Global Mobile Gaming Market Outlook 2016-2024, has been prepared based on an in-depth market analysis from industry experts. The report covers the competitive landscape and current position of major players in the global mobile gaming market. The report also includes porter’s five force model, SWOT analysis, company profiling, business strategies of market players and their business models. Global mobile gaming market report also recognizes value chain analysis to understand the cost differentiation to provide competitive advantage to the existing and new entry players.
Our global mobile gaming market report comprises of the following companies as the key players in the market: Tencent, Electronic Arts, Activision Blizzard, Nintendo, Ubisoft, Zynga, TakeTwo Interactive, Glu Mobile Inc., Rovio Entertainment Ltd., Gameloft SE, Google, Apple, Microsoft, Sony, NetEAse, Warner Bros and Nexon.
According to our global mobile gaming market study on the basis of extensive primary and secondary research, one major trend in global mobile gaming market is emergence of virtual and augmented reality technology. The concept of virtual technology has augmented the demand for virtual reality games for phones. In 2017 there are approximately 90 million VR users, providing huge VR gamers base to the mobile gaming market.
According to the report, major driver in global mobile gaming is growing number of smartphone users across the globe. The smartphones market is expected to expand at a CAGR of 3.8% over the forecast period i.e.2016-2024. Smartphone and tablet users around the world approximately spend USD 6.6 billion 6.6 billion on mobile game downloads, which likely to grow significantly during forecast period.
Further, the report states that one challenge in global mobile game market is the huge market competition and faster deployment off new games. Large number of market players and frequent launches of new games is one of the major challenges for the new entrants in the market. Mobile games release quickly, gain popularity and then usually fade away to make a room for new games just as quickly.
Geographically, Asia Pacific accounted for the highest revenue share of more than 45% in the global mobile game market with China as the dominating market in Asia Pacific region. Asia Pacific region is closely followed by North America, accounted for market size of USD 9.3 billion in 2016. Asia Pacific region is the most opportunistic region for mobile gaming as the growing number of Smartphone users in the region
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
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Key questions answered in this Global Mobile Gaming Marketreport
• What is the total market size by 2024 and what would be the expected growth rate of sales?
• What is the total paid downloads and in-app purchase in 2015-16 and what would be the expected purchase and downloads over the forecast period?
• What are the key market trends?
• What are the factors which are driving this market?
• What are the major barriers to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities for the existing and entry level players?
• What are the recent developments and business strategy of the key players?
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